RADIO FORMATS:CHR (Contemporary Hit Radio)
Dubbed mainstream pop music radio, CHR (contemporary hit radio) stations play a variety of popular music of today and the past few years (or decades). There is little emphasis on new and cutting edge music. Today, a good majority CHR formatted stations, especially in larger markets, slant their music playlists toward another music format (rock or urban). These are defined below.
POP/CHR
Also is referred to as CHR-top 40. In comparison to CHR-rhythmic, the basic elements are the same, but there is a slant more towards rock and alternative songs. Play lists consist of new cutting edge music, current hits and popular hits of the last 6 to 12 months. The target audience is young adult and adults ages 15 to 30.
CHR-Rhythmic
Although a good number of songs will be played on both CHR-pop and CHR-rhythmic stations, the difference between the formats is that CHR-rhythmic leans toward more hip-hop, rap and dance songs, rather than rock and alternative. Play lists consist of new cutting edge music, current hits and popular hits of the last 6 to 12 months. The target audience is also people 15 to 30 years of age.
AC (Mainstream Adult Contemporary)
Simply referred to as 'AC', adult contemporary music stations are aimed at people age 30 years and older. These stations offer lively contemporary music of the past decade or two without cutting edge music, rock or rap music. Such artists popular on these stations include Madonna, Lionel Ritchie, Mariah Carey, Elton John and Amy Grant just to name a few.
HOT AC (Adult Contemporary)
Stations with this format have a slightly younger target audience than the ac format. More upbeat music and more cutting edge music is prevalent. Hot AC is a hybrid between pop and AC music with an almost exclusive concentration on current hits and music of the past 12 months.
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